Business Portfolio

Zero to One

I specialize in taking ideas from concept to launch. I’ve done this for one hardware business, two software businesses, and two business expansions. Occasionally, I lead the opposite process—managing the sunsetting of products at the end of their lifecycle. The ambiguity, relationship building, and strategic challenges at both extremes of the product lifecycle keep me engaged and coming back for more.

Key Roles:

  • Director of Product Management - Mixed Reality and Artificial Intelligence (Microsoft)

  • Director of Operations - Mixed Reality and Artificial Intelligence (Microsoft)

  • Senior Business Design Manager - Windows Applications and HoloLens Applications (Microsoft)

  • Pricing Manager & Business Intelligence Analyst - expanding eBook and digital publishing (Amazon)

Go To Market

I’m often contacted on LinkedIn to advise on or apply for ‘go-to-market’ roles. Let me tell you—this work is no small feat. It’s a relentless dance of two steps forward and one pivot, repeated for months on end.

The key, I’ve learned, is to keep the outcome front and center. No matter how overwhelming the day-to-day decisions might feel, each one contributes to the bigger picture.

Key Roles:

  • Director of Business Strategy - Go to Market for enterprise applications (Microsoft)

  • Director of Product Management - Mixed Reality and Artificial Intelligence (Microsoft)

  • Director of Operations - Mixed Reality and Artificial Intelligence (Microsoft)

Customer Led Design

Please can we all just listen to customers before we build? Great products start with listening. Before building, we must understand real customer needs and ensure our solutions address genuine pain points. Effective design supports scalable growth, stands out through differentiation, and targets large, addressable markets. By focusing on customer insights, we build impactful products that create real value..

Key Roles:

  • Basically all of my product experience is advocating for this approach

Artificial Intelligence and Mixed Reality

AI and MR are my fields of expertise.

BusinesSes I’ve Led

Current
Director of Product Management, Microsoft Mixed Reality & Artificial Intelligence
Driving product development in mixed reality hardware and AI software.

Microsoft HoloLens 2
Director of Product Management
Led the strategic sunsetting of HoloLens 2, ensuring a seamless transition for customers and stakeholders.

Microsoft’s Dynamics D365 Mixed Reality Software: Remote Assist and Guides
Director of Business Strategy
Designed and launched the business model, go-to-market strategy, and product features. Built the customer base and drove the successful market entry.

Amazon Publishing International
Managed pricing strategy and business intelligence for Amazon’s publishing business across the EU, UK, India, and Australia.

Boeing Commercial Spare Parts
Pioneered algorithmic pricing strategies for aftermarket commercial aircraft parts, optimizing revenue and operational efficiency.